Set in the heart of St. John’s Wood, Blenheim Vintners prides itself on being an independent wine merchant of distinction, showcasing wines sourced from both renowned estates and hidden gem vineyards, alongside an array of fine spirits, premium cigars and craft beers.
Wass and Julien the founders of Blenheim Vintners came to us to help create a unique and own-able premium brand that was reflective of their knowledge and expertise, their passion for quality products, and rooted in St. John’s Wood, Blenheim Terrace being the location of the shop and inspiration for the name.
After an initial audit and analysis of the competitors in the sector we devised three territories for design exploration. Artisan, Heritage and French (as both Wass and Julian are French). We landed on a combination of a classical, heritage style wordmark with a strong contemporary, elegant graphic symbol that represented the ‘B’ and the ‘V’ of Blenheim Vintners.