
Claire Arroyo

CLAIRE ARROYO REBRAND
Claire has been providing photography consultancy to global brands and creative agencies for over 25 years. Following a career as an Art Buyer at a WWP agency she now works directly with global organisations and agencies. She has successfully helped brands strengthen their identities and campaigns by curating photography, illustration and video. She commissioned a rebrand in order to better present her knowledge and skills across multiple comms channels.

THE IDEA
The symbol inspiration came from Claire’s laser focus and forensic eye for both the big picture and the finer details. The ‘A’ on its side resembles an eye in profile. The mix of typefaces reflects her creative and pragmatic approach.




WEBSITE AND SOCIAL MEDIA
A new website promoting Claire’s approach, skills and experience was designed alongside new branded social media templates allowing Claire to post on a range of topics from behind the scenes shoots to thought pieces.


CASE STUDIES
Case study templates were developed as an essential tool for Claire to share detailed project stories and final – sometimes sensitive – client brand imagery with other prospective clients as part of marketing and new business generation.


PHOTOGRAPHY AND VIDEO
Claire’s role as a consultant covers; auditing, creative development, procurement and licensing, picture research, budget planning, production management and training. She’s also highly experienced on set having produced many best-in-class brand photo and video shoots.




Photography: David Hares