About

What I do

Brand Creation & Evolution
Identity development, visual language, art direction, typography hierarchy.

Brand Systems & Implementation
Turning creative concepts into flexible, coherent systems across digital, communications, campaigns, signage, environments and content.

Brand Guidelines & Guardianship
Creating the guidelines, digital brand platforms, templates and governance that help organisations use their brand consistently.

Photography Art Direction
I love photography, it plays such a vital role in the look of a brand. I have art directed many brand photography shoots, most recently for Diageo and a large US tech client, in partnership with photography consultant Claire Arroyo. Together we have built a network of very talented specialists capable of managing and delivering first class photography and video that is used across all brand channels, from internal comms to ATL advertising campaigns.

For agencies
Senior expertise when you need it. I can plug directly into an agency team at Design Director level—helping develop an identity, build the system, lead implementation or get a major brand over the line.

For clients
Agency-level thinking without the agency infrastructure. I work directly with organisations on brand creation, evolution and implementation.

For larger projects, I build bespoke teams from a trusted network of strategists, designers, digital and motion specialists, photographers and producers.

My experience
Former co-founder of Morning, with experience working at and alongside some of the world's leading brand agencies including Wolff Olins, Landor, Design Bridge & Partners, Superunion, Imagination and FutureBrand.

CV available upon request.

CLIENTS

Adriatic Luxury Hotels
All Blacks
AFC
Barclays
Barclaycard
The Body Shop
BP
Bupa
Burj Khalifa
Centrepoint
Diageo
Finastra
Galliano
Greene King
Jaguar
JLL
Julius Baer
Katara
Land Rover
Olympic Channel
O2
Plan International
Sabic
Shell