Love Mushrooms craft powerful, organic mushroom supplements at Marcassie Farm, in the shadow of the Cairngorms, Scotland. Their products are a blend of tradition and science aimed at elevating health and wellbeing naturally.
Love mushrooms came to us with a challenge. They had a fantastic range of organically grown functional mushrooms but a weak brand compared to their competitors. The aim was to create a compelling brand story based on the company’s belief that the restorative power of functional mushrooms can benefit everybody.
We created an accessible brand and brand mark with ‘Love’ at its heart, rooted in Scotland, with a bespoke illustration that adapts to show each mushroom variety on pack. We highlighted the health benefits of each mushroom. Lion’s Mane improves cognitive function, memory, and focus. Cordyceps helps increase energy and vitality. Reishi aides relaxation and sleep. The new brand packaging has helped to get Love Mushrooms stocked in Tescos and a host of other retailers.
— Smith Feeney, Owner Love Mushrooms
The Team
Nicci Walker, Executive Creative Director
Nic Renn, Creative Lead, Designer, Brand Specialist
Tony Freeman, Illustrator
