https://www.nicrenn.com/work daily 0.75 2025-07-21 https://images.squarespace-cdn.com/content/v1/5da04f1eae0e7e39a7f653d1/1570918262269-EYJGG3IZHQXHD3LL8HR1/Greene+King.jpg Work - Greene King Greene King, founded in 1799 and based in Bury St Edmunds, has been growing strongly for two decades. It operates 2,429 pubs and restaurants across Britain, including the well-known Loch Fyne chain and pub brands Hungry Horse and Eating Inn. It also brews IPA, Abbot, Old Speckled Hen and Belhaven Best, the No.1 ale brand in Scotland. https://images.squarespace-cdn.com/content/v1/5da04f1eae0e7e39a7f653d1/1589477296377-E6ULFEZ51UJXAVXRJ8DC/Katara+cover2.jpg Work https://images.squarespace-cdn.com/content/v1/5da04f1eae0e7e39a7f653d1/1598380560645-VKJZ9MVOKK52GO8RTUFG/Shell.jpg Work - SHELL WORKPLACE I worked with the Shell Connect, Photography and Brand teams to develop a workplace imagery guideline. A comprehensive, strategic interior design project to be implemented across Shell workplaces worldwide. https://images.squarespace-cdn.com/content/v1/5da04f1eae0e7e39a7f653d1/1598450401329-YL1YFT3HBKRJYVEEW231/Land+Rover.jpg Work - Land Rover Land Rover made its debut in 1948. It was designed with brilliant simplicity for extraordinary ability and unrivalled strength and durability. https://images.squarespace-cdn.com/content/v1/5da04f1eae0e7e39a7f653d1/1600074618582-5A2LNTBJGMQOD3AMHWGS/image-asset.jpeg Work - THE TASK Julius Bär is one of the world’s most robust and well-respected private banks. FutureBrand developed their brand strategy, positioning, creative platform and visual identity. I was commissioned to design and write the brand guidelines and to create the look and feel of their editorial thought piece magazine. https://images.squarespace-cdn.com/content/v1/5da04f1eae0e7e39a7f653d1/1582535866198-AH4R52CPNF6H94JFTKNT/GAL_L%E2%80%99Authentico_5978.jpg Work - Galliano Italian Liqueur Lucas Bols, owner of the Galliano brand, wanted to revitalise the brand’s image using its classical Italian heritage to promote the relaunch of the original liqueur with its complex herbal flavours. The brand was repositioned around the idea of ‘Spirito Italiano.’ A brand story was developed that drew both on Galliano’s history and Italy’s distinctive sense of flair and style. https://images.squarespace-cdn.com/content/v1/5da04f1eae0e7e39a7f653d1/1598542458197-OB3YOX5HDKF4TEIPDXEO/Bupa.jpg Work - REBRAND Bupa has always been known as a healthcare provider but it also provides private health insurance, private hospitals, physiotherapy and care homes, many
 of which are under different names. The idea behind the rebrand was to unify all businesses to make it easier to market to customers under a single brand. https://images.squarespace-cdn.com/content/v1/5da04f1eae0e7e39a7f653d1/1603912251714-EFKIH59TEJ6A56M658O7/image-asset.jpeg Work - JAGUAR E-TROPHY https://images.squarespace-cdn.com/content/v1/5da04f1eae0e7e39a7f653d1/1570919512501-AHRI0DOZHRFOG5TM30FK/43.17.jpg Work https://images.squarespace-cdn.com/content/v1/5da04f1eae0e7e39a7f653d1/1605629678834-HCTKSUKM5ECARC1HB3H6/INVESTORS.jpg Work - BRAND GUIDELINES Investors in People is a standard for people management, offering accreditation to organisations that adhere to the Investors in People Standard. As part of the rebrand by Superunion I was tasked with creating brand principles, visualising applications, and planning, designing and writing the brand guidelines. https://images.squarespace-cdn.com/content/v1/5da04f1eae0e7e39a7f653d1/1605783548599-CCAOG16HIYBLGHMWYZ6W/Centrepoint.jpg Work - Centrepoint Centrepoint is the leading national charity for homeless young people. I began working with Centrepoint in 2003 and implemented a complete rebrand in 2008 which continues to help build recognition for the charity today. https://images.squarespace-cdn.com/content/v1/5da04f1eae0e7e39a7f653d1/1617389230551-ND86S0G16KCB3GGFOXAF/image-asset.jpeg Work - AMOS BURSARY The Amos Bursary supports and mentors Britain’s talented young men of African and Caribbean heritage so they can fulfil their academic potential, excel in industry and give back to society. As part of their ten-year anniversary they were starting an ambitious fundraising plan. However, their brand did not reflect their goal, personality or dynamism. https://images.squarespace-cdn.com/content/v1/5da04f1eae0e7e39a7f653d1/1618157886965-KBSVBD86MTSYYFO8U2KJ/image-asset.jpeg Work - BP PULSE The aim of bp Pulse is to ensure that electric vehicle charging is as seamless, convenient and quick as possible. The ambition is for customers to spend less time worrying about charging and more time enjoying their journey. To ensure that EV drivers can travel across the UK with the assurance that public charging is certified with 100% renewable energy. https://images.squarespace-cdn.com/content/v1/5da04f1eae0e7e39a7f653d1/1646678901078-O5VWGPLERPW6BZW90YO4/Case+study+full+screen+cover.jpg Work - FLORA BRAND REFRESH Flora has been the unsung hero at the centre of everyday food life for more than 50 years, trusted through the generations as a healthy, tasty and a natural food, fit to feed our families. The brand has been refreshed around a new positioning; At the heart of life. This led to an updated logo, a more conversational tone of voice, a new brand world and new packaging designs. https://images.squarespace-cdn.com/content/v1/5da04f1eae0e7e39a7f653d1/1604429334337-9FL935JURDJQYGU2UNZD/JLL.jpg Work - JLL JLL is a leading professional services firm that specializes in real estate and investment management. A Fortune 500 company, JLL helps real estate owners, occupiers and investors achieve their business ambitions. https://images.squarespace-cdn.com/content/v1/5da04f1eae0e7e39a7f653d1/1704823223737-71VPH8A1A53MRNV4YYZ6/image-asset.jpeg Work - BUILDING AN ICON The iconic Burj Khalifa (formerly Burj Dubai) is currently the world’s tallest building. Built by Emaar to transform the image of Dubai, this ambitious project established the building as a luxury brand and the region as a world-class destination. https://images.squarespace-cdn.com/content/v1/5da04f1eae0e7e39a7f653d1/1589300591691-PZ5292S699EPKOK3FBOQ/BSI_Bodyshop_RGB_150.jpg Work - The Body Shop The Body Shop, although a highly recognised and world famous brand, had lost its market share and was looking tired and out of date. It was being eclipsed by new competitors claiming similar ethical and sustainable practices. After a comprehensive brand audit and inspired by a new business strategy – to reposition with mass market appeal but with the aesthetics associated with more prestige brands – the famous old logo was redesigned and a more contemporary brand identity was created. https://images.squarespace-cdn.com/content/v1/5da04f1eae0e7e39a7f653d1/1584473714950-H3NGBTK7JCS7ZX49RF1F/Olympic+Channel.jpg Work https://images.squarespace-cdn.com/content/v1/5da04f1eae0e7e39a7f653d1/1724344660575-F25N1S4LTQKOPEN72A05/Case+study+full+screen+EQUINOR.jpg Work - BRAND CREATION Statoil, the Norwegian state-owned oil company’s strategy was to develop as a broader energy company. The name change to Equinor was designed to signal that transition. The Equinor name is divided in two: The first part originates from words such as ‘equal’, ‘equality’, and ‘equilibrium’. This reflects values such as equality and balance. The second part, ‘nor’ signals a company proud of its Norwegian origins. https://images.squarespace-cdn.com/content/v1/5da04f1eae0e7e39a7f653d1/1731346846383-QIU25PNRV2RA3QWBVV8A/Case+study+full+screen+FOODIES.jpg Work - FOODIES REBRAND With employees spending less and less time in the office, maintaining workplace canteens has become a major profit sink for many companies. Foodies from Selecta was designed as a cost-effective alternative. Their Micromarket offer can be tailored to suit a range of businesses and environments. It offers lots of flexibility, with a range of machines and a focus on fresh, heathly products. https://images.squarespace-cdn.com/content/v1/5da04f1eae0e7e39a7f653d1/1704997520624-XMEEJQFOF3Q9AKH6T8ZA/Broadcast+cover.png Work - ASIA RISING The AFC Asian Cup is the regions premier national football competition. The 2023 AFC Asian Cup was the 18th edition, staged in the same stadiums as the FIFA World Cup in Qatar. It involved 24 national teams, from Lebanon and Iraq in the west, to China and South Korea in the east. The AFC’s brief was to develop a tournament brand on a par with Uefa’s EUROs, signalling the rise of football in Asia. https://images.squarespace-cdn.com/content/v1/5da04f1eae0e7e39a7f653d1/1747838675692-7T09BLPHAFIY6VQ8QH2C/Case+study+full+screen+LM.jpg Work - THE FUNCTIONAL MUSHROOM EXPERTS Love Mushrooms craft powerful, organic mushroom supplements at Marcassie Farm, in the shadow of the Cairngorms, Scotland. Their products are a blend of tradition and science aimed at elevating health and wellbeing naturally. https://images.squarespace-cdn.com/content/v1/5da04f1eae0e7e39a7f653d1/1747931968979-S74JZ4TJAQ48OVV3HUFW/Case+study+full+screen+DIAGEO.jpg Work - REBRAND The rebrand of Diageo began in August 2021 at Comprend — Diageo’s digital agency. I was brought in as a branding expert to build a brand team for the project. The old corporate identity was just that, a basic and limited graphic identity with no strategic brand idea at its core. Global Brand and Communications Director Dominic Redfearn and Jeremy Lindley, Global Design Director, formulated a brand vision and creative brief for a comprehensive rebrand. The only untouchable asset was the logo. https://images.squarespace-cdn.com/content/v1/5da04f1eae0e7e39a7f653d1/1747671786890-KL3RYE6KNO6EZUJS80BG/CA.jpg Work - CLAIRE ARROYO REBRAND Claire has been providing photography consultancy to global brands and creative agencies for over 25 years. Following a career as an Art Buyer at a WWP agency she now works directly with global organisations and agencies. She has successfully helped brands strengthen their identities and campaigns by curating photography, illustration and video. She commissioned a rebrand in order to better present her knowledge and skills across multiple comms channels. https://images.squarespace-cdn.com/content/v1/5da04f1eae0e7e39a7f653d1/1753089393099-0R7S8GL9LHQUQBOYBYBV/BV+Case+study+full+screen.jpg Work - BLENHEIM VINTNERS Set in the heart of St. John’s Wood, Blenheim Vintners prides itself on being an independent wine merchant of distinction, showcasing wines sourced from both renowned estates and hidden gem vineyards, alongside an array of fine spirits, premium cigars and craft beers. https://www.nicrenn.com/about daily 0.75 2025-06-26 https://images.squarespace-cdn.com/content/v1/5da04f1eae0e7e39a7f653d1/1570812589192-179TEH6XGPKWSMFPCQ4E/NicRennPort200617-0532.jpg About https://www.nicrenn.com/testimonials daily 0.75 2024-08-14 https://www.nicrenn.com/contact daily 0.75 2024-08-20 https://www.nicrenn.com/nic-renn daily 1.0 2025-05-29 https://images.squarespace-cdn.com/content/v1/5da04f1eae0e7e39a7f653d1/1747671786890-KL3RYE6KNO6EZUJS80BG/CA.jpg Home Claire Arroyo rebrand View case study >> https://images.squarespace-cdn.com/content/v1/5da04f1eae0e7e39a7f653d1/ebbd1d47-166b-4b47-b79f-3dfaee870b8b/LOGOS+Case+study+full+screen+copy.jpg Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5da04f1eae0e7e39a7f653d1/1598631479261-ZX4PHGOFUIRRB2Z361PR/Galliano.jpg Home Inspired by the spirit of Italy View case study >> https://images.squarespace-cdn.com/content/v1/5da04f1eae0e7e39a7f653d1/1d9c8c0c-bb1e-40d8-a18d-ac4b85286a54/Homepage+25.gif Home